
I thought of this topic looking at the latest "I'm a Mac" commercial. I've always found them somewhat entertaining (John Hodgman is brilliant) but was curious about the tenor of the campaign. What I mean by this is that (in my opinion) the Mac character reinforces the negative stereotypes that I would think Apple would want to leave behind. Am I the only one that wants to smack the Mac-guy upside the head? I imagine he plays well to the Mac faithful, but isn't the purpose of advertising to expand the audience, rather than pander to the converted?
This made me wonder about city-fans. Do we come off as
smarmy as the Mac guy? In all honesty, I think we do. We can go on pandering to the faithful, or we can step out and try to communicate why anyone in their right mind would want to live and raise a family in the city. Comparisons are important, but my goal on this blog will be to give the positive reasons for the city, not the negative for the 'burbs.
For me, the three advantages to city-life are the three L's of Real Estate: location, location, location. I love living in the urban center of the area. It helps that my wife works downtown, and while I work from home, most of my client meetings occur downtown. But even when I have projects that take me out of the core, I get the advantage of going against traffic.
OK, so we learned I am lazy. How is this a family benefit? Our son's childcare is downtown (a couple blocks from my wife's work). He is a 5 minute commute from home (kid + lots of stuff makes the 20-minute walk less tenable). I know folks from the 'burbs that drop their kids off, then have a 45-minute to 1 hour commute. That gives us a minimum of an extra hour and twenty a day with our son. That is pretty priceless for us.
Since we are at the center of things, it also makes most places convenient. Besides all the great opportunities here, we are positioned to easily go to Montoya's on Buttermilk, Vincenzo's on Chester or back to Ruthai's in Mount Lookout if we want to. And it is really convenient to a number of kid-friendly venues like the Zoo, Museum Center, and Newport Aquarium.
Now it certainly depends on the family. We have good friends who live out in Loveland. Now to us that seems the ends of the earth. But since work for them is in Mason, as much as we would like to lure them down here, they are where it is most convenient for them. So I know the location thing won't work for everyone, but it works great for us.
What about you? Why do you live in the city, if you do?