26 August 2010

Shift Toward Urbanism Predicted

Harvard Business Review says shift toward urbanism is imminent and business must plan for it:
...companies are getting a jump on a major cultural and demographic shift away from suburban sprawl. The change is imminent, and businesses that don’t understand and plan for it may suffer in the long run.

...“In the 1950s, suburbs were the future, the city was then seen as a dingy environment. But today it’s these urban neighborhoods that are exciting and diverse and exploding with growth.”

.. partly a reaction to real problems created by suburbs. Their damage to quality of life is well chronicled...

..the trends ... are part of broader recent changes businesses already accept: the shift to an experience economy, consumers’ and employees’ demands for greater corporate social responsibility, an emphasis on work/life balance, and the importance of interaction between companies and their customers. The demographic aspect is simply the newest part of an ongoing conversation. Companies that recognize the larger trend, however, and seize the opportunities that it presents will contribute to its social impact—and may gain a competitive advantage in the process.

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